Discover Santa Margherita Ligure

Nestled on the Ligurian coast, Santa Margherita Ligure is the grande dame of the Italian Riviera. This old-school resort town blends fishing village charm with a splash of elegance. Green spaces break up the landscape, and those colorful buildings along the waterfront? They’re just as pretty in person, where fishing boats and luxury yachts float side by side.

Santa Margherita Ligure is a great base for exploring the Riviera di Levante, with easy boat rides to famous Portofino and quick links to other coastal spots. You’ll find pebbled beaches right in town and some tucked-away coves if you wander a bit. The place manages to feel both genuinely Italian and ready for visitors—somehow not losing its soul to tourism.

The streets are a mix of sleek boutiques and old-school shops where locals pick up their groceries. Hotels and restaurants aren’t the cheapest, but honestly, you get what you pay for here. People come year-round, so you can soak up Liguria’s beauty in any season, though summer gets crowded and pricey.

Our website covers:

• History of Santa Margherita Ligure
• Where to Stay in Santa Margherita Ligure
• Getting to Santa Margherita Ligure
• Things to Do in Santa Margherita Ligure
• …and much more!

Overview of Santa Margherita Ligure

Santa Margherita Ligure really does feel like the elegant grande dame of the Ligurian Riviera, with a blend of coastal scenery, intriguing history, and that unmistakable Italian vibe. This little pearl on the Tigullio Gulf manages to balance fishing village roots with a resort’s polish.

Location and Setting

Santa Margherita Ligure sits on the gorgeous Riviera di Levante in Liguria, northwestern Italy. The town faces the Tigullio Gulf, where the water’s so clear you almost want to drink it. Lush hills rise up behind, almost like a natural amphitheater.

It’s wedged between Rapallo and Portofino, which makes it a handy spot for exploring the Ligurian coast. Trains from Genoa (about 35 km away) and other cities make getting here pretty painless.

The harbor shelters both fishing boats and fancy yachts. Palm-lined promenades, those iconic painted buildings, and neat gardens all add up to a classic Mediterranean scene.

History and Heritage

Santa Margherita’s roots stretch back to the Roman era, but for ages it was just a quiet fishing village. Barbary pirates raided the area during the Middle Ages, so the town built defenses you can still spot around town.

It later came under the sway of the Republic of Genoa, which left its mark on the architecture and culture. There’s even a rumor that Christopher Columbus himself stopped by during his early days at sea.

By the 19th century, Santa Margherita had turned into a playground for Europe’s wealthy. Belle Époque villas and grand old hotels from that era still dot the town, offering a peek into its glamorous past.

Read our article on the history of Santa Margherita Ligure.

Culture and Local Life

Life here orbits around the sea. Local fishermen bring in fresh catches daily for the town’s seafood restaurants. You’ll see them mending nets or fiddling with boats in the harbor, just doing their thing.

Religious traditions run deep, with festivals for patron saints popping up throughout the year. Expect processions, music, and foods that reflect centuries of local ritual.

The shopping scene is a mix of high-end boutiques and classic artisan shops. The weekly market is where locals gather for produce, cheese, and regional goodies.

Even with all the visitors, Santa Margherita stays true to itself. Locals take their evening passeggiata along the water, gather in cafés for espresso, or play bocce in the parks. There’s a rhythm to life here that’s hard to fake.

 

Best Time to Visit Santa Margherita Ligure

Santa Margherita Ligure gets about 300 days of sunshine a year, so honestly, there’s rarely a bad time to visit. Still, your experience can shift a lot depending on the season.

Climate and Weather

Summer (June to August) means warm days—think 25-30°C (77-86°F)—and lots of sun. It’s the busiest time, with packed beaches and restaurants, and hotel prices peaking.

Spring (April-May) and fall (September-October) are milder, ranging from 18-25°C (64-77°F). These months give you pleasant weather and fewer crowds. October might get some rain, but it’s usually still nice.

Winter (November-March) is quiet, with temps between 8-15°C (46-59°F). Some places close or cut hours, but if you want to see the town minus the tourists, this is when to do it.

Festivals and Events

Festa di San Giacomo happens in late July. The town celebrates its patron saint with processions, music, and food stalls. Boats covered in lights make the harbor look magical.

In October, Colombiane celebrations honor Christopher Columbus with sailing races, reenactments, and food festivals. It’s a nod to Liguria’s seafaring roots.

Christmas and New Year’s bring lights and decorations. There’s a small holiday market on the waterfront from mid-December to early January, with crafts and treats.

Easter weekend brings religious processions through the winding streets. Local families keep up old traditions, and visitors get a real taste of Ligurian culture.

Read our article on things to do in Santa Margherita Ligure.

 

How to Get to Santa Margherita Ligure

Santa Margherita Ligure connects easily to major Italian cities and towns by several transport options. You can get here by train, car, boat, or by flying into airports nearby.

Read our full article on getting to Santa Margherita Ligure.

By Train

The train’s probably the easiest way to arrive. The station is close to the center, so you’re not stuck hauling bags for miles.

From Genoa, trains run often and take about 30-40 minutes. The ride hugs the coast, with some pretty stellar views.

If you’re coming from elsewhere, you’ll usually connect through Genoa. Milan to Santa Margherita takes 2-3 hours with a change in Genoa. From Pisa, it’s about 2 hours, switching at La Spezia or Genoa.

The Santa Margherita Ligure station is small and straightforward—just a ticket office and waiting area. It’s a quick 5-10 minute stroll to the center and the waterfront.

By Car

Driving gives you flexibility, but those coastal roads can be a little twisty.

The fastest way is the A12 Autostrada from Genoa—about 30 minutes. Just follow signs for Rapallo, then Santa Margherita Ligure. If you’re up for a scenic (and slower) route, the SS1 along the coast is an option.

From Milan, you’re looking at roughly 2.5 hours via the A7 and then the A12. Pisa is closer—about 1.5-2 hours on the A12.

Parking can be a headache, especially in summer. There are paid lots, but they fill up fast. You might need to park outside the center and walk in during busy months.

By Boat

Boat rides are a fun and scenic way to get here, especially in summer.

Ferries run between Santa Margherita and other coastal towns like Portofino, San Fruttuoso, and Camogli. Most operate April through October, with fewer trips in the off-season.

From Genoa’s Old Port (Porto Antico), seasonal boats head to Santa Margherita Ligure. The ride takes about an hour or a bit more and the views are worth it.

During high season, boats also connect with the Cinque Terre villages—so you can even come from La Spezia by water. Schedules shift with the seasons, so double-check before you go.

By Air

Santa Margherita Ligure doesn’t have its own airport, but a couple of nearby ones make it easy to reach.

The closest is Genoa Cristoforo Colombo Airport, about 35 km away. You can grab a taxi (plan on 45-60 minutes) or take the Volabus to Genoa’s train station and hop on a train.

Pisa International Airport is another solid choice, especially for international arrivals. From Pisa, take the train to La Spezia or Genoa, then connect to Santa Margherita.

Milan’s airports (Malpensa and Linate) offer lots of flights, but you’ll have a longer trip by ground. Take a shuttle to Milan’s central station, then the train to Genoa and onward from there.

 

Where to Stay: Hotels and Accommodation

Santa Margherita Ligure has a range of places to stay for all budgets and tastes, with easy access to the town’s sights and the coast.

Read our article on where to stay in Santa Margherita Ligure.

Luxury Hotels

Grand Hotel Miramare is the top luxury pick in town. This historic seaside spot has elegant rooms with Mediterranean views, a saltwater pool, and lush gardens. It’s right on the promenade, so you’re close to everything.

Hotel Continental delivers upscale comfort with a prime spot overlooking the bay. You get a mix of classic Italian style and modern perks, plus a private beach area.

Hotel Metropole sits right across from the train station, making it super convenient. Despite being so close to the trains, guests rarely complain about noise. The rooms are spacious, and service is spot-on.

Most luxury hotels here offer:

• Sea view terraces
• Fine dining
• Concierge services
• Spa facilities

Read our article on where to stay in Santa Margherita Ligure.

Click here to see all available accommodations in Santa Margherita Ligure.

Boutique and Mid-Range Stays

Hotel Laurin gives you that boutique vibe—smaller size, friendly staff, and rooms with lots of local character.

If you want to keep things mid-range, several family-run hotels offer comfort at more manageable prices. Breakfast is often included, and the staff usually have great local tips.

Most are within easy walking distance of the center. Some have sea views; others are tucked into the quieter streets. The sweet spot here is comfort and value, with a more personal feel than the big resorts.

Read our article on where to stay in Santa Margherita Ligure.

Click here to see all available accommodations in Santa Margherita Ligure.

Budget Accommodation

Budget travelers can find affordable guesthouses and B&Bs scattered around town. These are simple, clean, and offer good value for money. One great example is Eight Hotel Paraggi.

Some budget places are a bit away from the waterfront, but it’s usually a short walk. That little bit of distance can save you a fair amount.

For the best deals, look at:

• Small, family-run guesthouses
• Rooms with shared bathrooms
• Places a few blocks from the coast
• Accommodations with basic amenities but clean, comfy rooms

Book early if you want a budget option, especially from May to September—those rooms go fast.

Read our article on where to stay in Santa Margherita Ligure.

Click here to see all available accommodations in Santa Margherita Ligure.

 

Top Attractions in Santa Margherita Ligure

Santa Margherita Ligure has a mix of historical landmarks and outdoor spaces that really show off its rich heritage and lovely coastal setting.

Villa Durazzo

Villa Durazzo is easily one of the town’s grandest historic buildings. Built back in the 17th century, the place blends Renaissance and Baroque styles in a way that feels both elegant and a bit over the top.

The museum inside is packed with period furniture and art, so you get a sense of how the local aristocrats lived. Paintings and fancy decor hint at the wealth and taste of the families who called it home.

Honestly, the Italian garden is what makes Villa Durazzo unforgettable. There are geometric hedges, statues, and terraced sections with views over the Gulf of Tigullio that are just spectacular.

You can wander both inside and through the gardens for a reasonable fee. Lots of folks say the panoramic garden views alone are worth the price of admission.

Read our article on Villa Durazzo.

Castello di Santa Margherita Ligure

This 16th-century castle sits right on the waterfront, a landmark for sailors and visitors alike. It started out as a defense against pirates, but these days you’ll find art exhibitions and cultural events inside.

The stone fortress has thick walls and classic medieval watchtowers. For centuries, its strategic spot helped protect the town. Now you can poke around inside and climb up to viewpoints for some of the best photos in town.

The castle glows gold at sunset—seriously, bring your camera. Around it, a public space lets you relax and soak up the seaside vibe.

Most people spend 30-45 minutes here. It’s an easy stroll from the center and you won’t need to hike up any steep hills.

Read our full article on Castello di Santa Margherita Ligure.

Basilica di Santa Margherita

The 17th-century Basilica di Santa Margherita d’Antiochia is the town’s religious centerpiece. Its ornate Baroque façade and bell tower dominate the skyline.

Step inside and you’ll see frescoes covering the ceilings and walls—vivid religious scenes painted by Italian masters. The central dome in particular is a real showstopper.

The church also keeps religious artifacts and sculptures that matter a lot to locals. It’s cool and peaceful inside, making it a welcome escape from the summer heat.

This is still an active church, so keep things respectful. If you’re into art, mornings usually offer the best light for seeing the details.

Click to read our full travel guide to Basilica di Santa Margherita.

Seaside Promenade

The palm-lined promenade along the coast is probably one of the most pleasant walks you’ll find on the Italian Riviera. It connects the main beaches and always gives you a view of the sparkling Mediterranean.

As you wander, you’ll pass colorful buildings, little beaches, and plenty of cafés where you can grab a drink or snack. The promenade gets especially lively on summer evenings when everyone comes out for the passeggiata.

There are swimming spots along the way, and benches if you want to sit and people-watch or just take in the scenery.

The promenade links up with paths to Portofino, so if you’re feeling energetic, you can walk between the towns in about an hour. The views along the way are absolutely worth it.

 

Beaches and Waterfront Activities

Santa Margherita Ligure’s shoreline is all about beaches, boats, and water adventures. The palm-lined promenade really is the heart of it all.

Best Beaches

You’ll find several nice beaches along the Ligurian coast here. The main town beach is right in the center, easy to reach and lined with bright umbrellas in summer. It’s not huge, but it’s perfect for a quick swim.

If you want something a bit more scenic, walk about 15 minutes to Baia di Paraggi—a small cove with clear turquoise water. It’s calm, family-friendly, and feels a bit tucked away.

Beach clubs like Bagni Fiore offer loungers, umbrellas, changing rooms, and snacks. Most beaches are pebbly, not sandy, so bring beach shoes if you have sensitive feet.

Spiaggia Minaglia is a quieter spot, especially when the main beaches get packed.

Marina and Rowing

The marina is the lively heart of the waterfront, filled with every kind of boat from little fishing vessels to fancy yachts. It’s a fun place to stroll in the evening and watch the boats come and go against the backdrop of colorful buildings.

You can rent a rowboat right at the marina and explore the coast at your own pace—seeing the town from the water is a whole different experience.

Rowing clubs get out early in the mornings, and if you’re lucky, you might catch a team practicing. The annual rowing regatta draws teams from all over and is worth catching if it lines up with your visit.

Ferries to Portofino and San Fruttuoso also leave from here.

Water Sports and Boat Tours

The protected marine area in the Gulf of Tigullio is great for diving and snorkeling. Local operators offer guided trips for all levels, so even beginners can check out the underwater world.

Private boat tours are a fantastic way to see the coastline. You can book half-day or full-day trips, usually with stops at hidden coves or places like Portofino and San Fruttuoso Abbey.

Kayaking is popular here too. Rentals are easy to find along the waterfront, with flexible hourly or daily rates.

Stand-up paddleboarding near sunrise or sunset gives you a peaceful view of the coast—plus, the water is usually calmest then.

Dining and Local Cuisine

Santa Margherita Ligure offers exceptional dining that really highlights true Ligurian flavors. Traditional recipes meet fresh local ingredients, with seafood as the star.

Restaurants and Cafés

Ristorante Antonio is a standout for seafood and friendly service. With a 4.4 rating from over 1,000 guests, it’s smart to book ahead.

Zi’Ninella Ristorante & Bistrot is a bit more modern, with a 4.7 rating and a lovely outdoor area for summer nights.

If you’re in the mood for something upscale, Rêve Osteria Contemporanea serves creative dishes with Ligurian roots and has caught the attention of the MICHELIN Guide.

Drogheria Seghezzo doubles as a shop and a casual spot for Ligurian specialties, cheeses, and cold cuts—perfect for a quick lunch or picnic supplies.

Don’t miss Pinamonti bakery for focaccia; it’s legendary around here.

Traditional Ligurian Dishes

Pesto is the big deal in Ligurian cuisine. Here, they stick to Genovese basil, pine nuts, garlic, Parmigiano-Reggiano, Pecorino, and olive oil. Try it with trofie pasta for the real thing.

Focaccia here is thinner and crispier than most, with a generous drizzle of olive oil and a sprinkle of coarse salt. The best versions are a little oily—just how they should be.

Look for baby artichokes in olive oil at restaurants and at Seghezzo’s shop. They go perfectly with a glass of local white wine.

Other favorites: farinata (a chickpea pancake), pansoti (stuffed pasta with walnut sauce), and cima alla genovese (stuffed meat pocket). Most places serve these alongside classic Italian dishes.

Seafood Specialties

The Ligurian Sea keeps local restaurants well supplied with fresh seafood. Anchovies are a staple—marinated in lemon or fried, they’re a must-try.

Seafood risotto is on almost every menu, usually with mussels, clams, and little prawns mixed in with Carnaroli rice.

Fritto misto mare (mixed fried seafood) hits the spot for a seaside lunch. Expect calamari, small fish, and shrimp, all lightly battered and crispy.

Feeling adventurous? Try ciuppin, a local fish stew that’s actually older than bouillabaisse. It’s a simple tomato broth packed with different kinds of local fish.

Nightlife and Bars

Nights in Santa Margherita are more about style than wild parties. Most bars serve aperitivo—drinks with little plates of food—between 6 and 8pm.

Cantine Villadoria is a good pick for local wines like Vermentino or Pigato, and the staff actually know their stuff.

If you want cocktails with a view, check out the bars along the promenade. Many hotels open their bars to everyone, and Bar La Terrazza is a favorite for sunset drinks over the bay.

Coffee culture is big here, too. Start your day with an espresso at the counter, like locals do. Caffè del Porto opens early and is a great spot for people-watching with your morning coffee.

 

Shopping in Santa Margherita Ligure

Santa Margherita Ligure has a good mix of shopping, from stylish boutiques to traditional food shops. You’ll find quality Italian goods and local specialties that make great souvenirs.

Local Boutiques and Souvenirs

Peperosa Resort & Leisure wear stands out for its stylish Italian fashion that really channels the Ligurian coastal vibe. It’s a solid place for beachwear and casual clothes.

Meda Prof. Massimo and Boutique del Mare offer designer goods and accessories, with collections that mix Italian craftsmanship and modern style.

For souvenirs, check out Giacalu Shop for local crafts and keepsakes inspired by the region’s maritime history and artistic flair.

The main shopping streets, especially near the waterfront, are lined with boutiques. Most shops open from 9:00 AM to 8:00 PM, and some stay open until 9:00 PM during summer.

Markets and Gourmet Shops

Antica Drogheria Seghezzo is a classic grocery store selling regional specialties. You’ll find local wines, olive oils, and packaged treats that make great gifts.

Pezzi Gastronomia is the spot for fresh produce and ready-made foods—ideal for a picnic or just a quick bite of something truly local.

La Gerla focuses on gourmet items like pesto, handmade pasta, and cheeses from the region.

Panificio Fiordiponti bakes fresh focaccia and pastries every day—grab something to snack on while you explore.

There’s also a small weekly market selling fresh produce, cheeses, and whatever’s in season. Worth a look if you’re in town on market day.

Exploring the Surrounding Area

Santa Margherita Ligure is a great base for seeing some of Italy’s most stunning coastal attractions. You can reach many highlights by boat, bus, or even a short scenic hike.

Portofino and Paraggi

Portofino sits just 5 kilometers from Santa Margherita—close enough to reach by boat, bus, or a walk along the coast that’s honestly a workout in itself. This famous fishing village-turned-luxury hotspot has a small, photogenic harbor packed with pastel buildings and some very upscale boutiques. You’ll know you’ve arrived when you spot the yachts.

The boat ride only takes about 15 minutes, runs every half hour in summer, and costs €9 each way. If you’d rather save a few euros, hop on bus #82 for €3—it’s a 20-minute ride, give or take.

Between Santa Margherita and Portofino, there’s Paraggi. It’s got one of the rare sandy beaches in the area. The Baia di Paraggi shows off those classic turquoise waters that make you want to jump right in. Heads up: most of the beach is private, and a lounger for the day will set you back €20-30.

If you’re up for a walk, the coastal path is gorgeous but not exactly a stroll—good shoes are a must, and you’ll want to budget about 90 minutes.

San Fruttuoso and the Portofino Promontory

The Portofino Promontory feels like a slice of untouched nature, with hiking trails for just about every level. San Fruttuoso is the real prize here—a tiny bay you can only reach by boat or on foot.

Right on the beach, the 10th-century Benedictine abbey gives the place a surreal vibe. Boats run from Santa Margherita for €15 round-trip, several times a day in summer.

If you’d rather hike, the trail network is a dream for anyone who loves a good view. The main route from Santa Margherita to San Fruttuoso takes about 3 hours one way. Bring sturdy shoes and plenty of water; it’s no joke in the heat.

Near San Fruttuoso, there’s the underwater Christ of the Abyss statue. You can spot it from glass-bottom boats, or—if you dive—you can visit up close.

Day Trips to Neighboring Towns

The Gulf of Tigullio is packed with great day trips. Rapallo is just 4 kilometers away and has a seafront castle plus the Santuario di Montallegro, which you reach by cable car.

Camogli, a quieter fishing village to the west, is all about those tall, colorful houses—perfect for photos. Try the focaccia con formaggio if you’re hungry.

To the east, Chiavari feels more “real Italy,” with its old arcades and a lively Thursday market. Sestri Levante sits further along, perched on a slim peninsula with beaches on both sides.

The Cinque Terre villages are about an hour away by train, but they get absolutely swamped with visitors. Portovenere is a solid alternative—just as scenic, but way less crowded.

 

Outdoor Activities and Experiences

Santa Margherita Ligure is surrounded by natural beauty that begs you to get out and explore. The mix of sea and hills means you can go from cobbled streets to wild trails or out on the water—all with those Ligurian views in the background.

Hiking and Nature Trails

The Parco di Portofino is where you’ll find some of the best hikes around. Trails range from easy strolls to tougher climbs. The Red Trail links Santa Margherita to Portofino, winding through olive groves and giving you those jaw-dropping sea views.

There’s also the Path of the Mill, which passes old stone structures and lush Mediterranean plants. Good shoes and water are essential, especially in summer.

The San Fruttuoso trail is a favorite for its views of the abbey and the impossibly clear water. Most trails are marked with colored signs, so you probably won’t get lost unless you’re really trying.

If you’re an early riser, morning hikes mean cooler air and better light for photos—totally worth it.

Boat Excursions and Yacht Charters

Seeing the Ligurian coast from the water gives you a whole new perspective. Ferries run daily to Portofino, San Fruttuoso, and even Cinque Terre.

If you want to do your own thing, you can rent a small motorboat—no license needed. It’s a fun way to find little coves you’d never reach by land.

Feeling fancy? Charter a yacht with a crew from the marina. These trips usually include stops for swimming and a relaxed lunch somewhere along the coast.

Fishing with locals is another option—sometimes they’ll even cook your catch right on the boat. It’s a hands-on way to get a taste of traditional coastal life.

Divers and snorkelers shouldn’t skip the marine reserve in the Gulf of Tigullio. The underwater world here is surprisingly lively.

Photography and Sightseeing

The palm-lined promenade is a magnet for photographers, especially around sunset. Those colors—buildings, sea, sky—never get old.

Villa Durazzo’s gardens are another top spot for snapping photos of the harbor. The terraces are dotted with exotic plants and statues, all with the sea as a backdrop.

For a sweeping view, take the funicular up to the Church of San Giacomo. Mornings bring dramatic shadows and a peaceful vibe.

The fishing harbor is busiest in the early morning, with boats unloading their catch. It’s a slice of real life that’s worth seeing (and photographing) if you’re up early.

Each season brings something different for photographers—spring flowers, summer regattas, or that golden autumn light on the old buildings.

Travel Tips and Practical Information

Planning a trip to Santa Margherita Ligure? A few practical details can make things a lot smoother. Here’s what’s handy to know about getting around, handling money, and local customs.

Local Transportation

Santa Margherita Ligure is compact and easy to get around on foot—most places are 15-20 minutes from the center by walking.

Buses link Santa Margherita to nearby towns like Rapallo and Portofino. Buy tickets at tabacchi shops (look for a “T” sign) before you get on. Expect to pay €2-3 for a single ride.

Ferries run often from April to October, offering scenic trips to Portofino, Levanto, Sestri Levante, San Fruttuoso, and other coastal towns. Ticket prices range from €5-15, depending on where you’re headed.

Taxis are around, but they’re pricey—think €25 for a ride to Portofino.

If you like a bit of freedom, rent a scooter. Day rates start at about €40.

Language and Currency

Italian is the main language, but folks in tourism usually speak some English. Still, learning a few basics goes a long way:

• “Buongiorno” (Good morning/day)
• “Grazie” (Thank you)
• “Per favore” (Please)
• “Parla inglese?” (Do you speak English?)

Italy uses the Euro (€). ATMs are easy to find. Most spots take credit cards, but smaller shops sometimes prefer cash.

Tipping isn’t expected—service is usually included in restaurant bills. If you want to leave a little extra for great service, just round up or drop a couple of euros.

Safety and Etiquette

Santa Margherita Ligure feels pretty safe, but keep an eye on your stuff at the beach and in busy markets.

If you’re visiting churches, dress modestly—cover shoulders and knees to be respectful.

Locals eat lunch from about 1:00-2:30 PM and dinner after 8:00 PM. Shops often close for riposo (afternoon break) between 1:00-4:00 PM.

Most public fountains have drinkable water—unless you see “non potabile.”

Quiet hours are usually observed from 1:00-3:00 PM and after 10:00 PM in residential neighborhoods.

 

---